Spike True Dads Logo
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Spike True Dads Logo

Format.AI (Adobe Illustrator)
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Spike thinks real men take fatherhood seriously. That’s the message of True Dads, the campaign encouraging fathers to better connect with their kids and take a more active role in their lives. The campaign spreads the message through sponsored on-air vignettes. Each captures meaningful moments dads share with their children, urges fathers to get involved and helps them face the challenges of modern-day fatherhood.

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